Holiday Match Challenge
During my time in the marketing department of Union College, I was given the opportunity to design and layout a holiday mailer to encourage donations for a $35,000 matching gift challenge.
While the copy was still being written, I spent a lot of time prototyping folds and sizes that would fit into the clear envelope it was to be mailed in. Additional collateral materials were decided upon, and I developed a pattern (full of Union College and holiday icons) to act as gift wrapping that could be used to visually tie the materials together. A concerted effort was made to keep everything on brand and appropriate for the intended audience while still adding a little visual fun for the holidays.
Colophon
- Besides the custom wrapping paper pattern and paper tears, one of my favorite small details is the scissor icon that I made. Why? I guess it just makes me happy.
Type
- Adobe Garamond, Bryant Pro
Images
- A big, big thank you to Ben White for his image on Unsplash. I utilized the bow throughout the mailer.