Holiday Match Challenge mockups that show the main trifold open and folded, plus the two inserts (front and back)

Date

November 2017

Client

Union College

Services

Design, layout

Holiday Match Challenge

During my time in the marketing department of Union College, I was given the opportunity to design and layout a holiday mailer to encourage donations for a $35,000 matching gift challenge.

While the copy was still being written, I spent a lot of time prototyping folds and sizes that would fit into the clear envelope it was to be mailed in. Additional collateral materials were decided upon, and I developed a pattern (full of Union College and holiday icons) to act as gift wrapping that could be used to visually tie the materials together. A concerted effort was made to keep everything on brand and appropriate for the intended audience while still adding a little visual fun for the holidays.

The main trifold, folded, showing the side with the send and receive addresses. Bottom design reads: “Double the impact of your gift with our Holiday Match Challenge”The main trifold, partly unfolded, revealing the “Season’s Greetings” narrative content along with a sidebar that gives some key facts and stats about Union CollegeThe main trifold, completely unfolded, this time revealing the payment options slip that can be cut off, filled out, and mailed backOne side of the first insert. It shows a portrait of an International rescue and relief student who is helping clean up the aftermath of Hurricane Harvey. Titled “Gifted to serve.” Contains content describing how funds help Union‘s International rescue and relief program. Each insert has a different color wrapping paper design as a background for the descriptive content.The other side of the first insert. The portrait shows a graphic design major getting feedback from a professor. Titled: “Design. Unwrapped.” It has content related to the Fine Art’s program.One side of the second insert. Title: “The blessing of a scholarship.” The portrait is of two smiling students. Contains content describing how students benefit from Union‘s scholarship program.The other side of the second insert. Title: “Scored a future.” Has a portrait of a basketball player going for a layup. Contains content related to how gifts help Union’s athletic program.The main trifold, completely unfolded, flipped over to showcase the other parts of the designThe main trifold, folded, showing the side with a quote (“For it is in giving that we receive.” —Francis of Assisi) as well as a portrait of a Union student enjoying the snowscape.

Colophon

  • Besides the custom wrapping paper pattern and paper tears, one of my favorite small details is the scissor icon that I made. Why? I guess it just makes me happy.

Type

  • Adobe Garamond, Bryant Pro

Images

  • A big, big thank you to Ben White for his image on Unsplash. I utilized the bow throughout the mailer.